At the newly opened Camille in picturesque Borough Market, you’ll find every French attribute imaginable: the menu, the wine list, the decor, the clothes, and the black chalkboard with today’s menu. It’s a timeless concept that’s simple yet qualitative, global but at the same time local. There’s a relaxed approach to sustainability; it should come naturally and ideally generate financial gains. Take, for example, the view on food waste — the more an ingredient can be used, the more money is made. It’s not just about sustainability; it’s also about success .