Action!

Relevance
The person in question should represent an act or idea that is relevant to the restaurant industry and which is of particular benefit to the restaurants’ endeavors for a more sustainable business.

Clarity
The action or initiative – or the overall activity – should be clearly focused on sustainability and the values represented by WWF: Planet friendly food habits, sustainable production and/or sustainable food choices.

Result
The action shall demonstrate a measurable and communicable result.